Monopoly diversification

Monopoly has had t change with the times and adjust itself to the demand and interest of the younger generation such as licensing Star Wars, Dr Who, etc for the board game. This licensing is good from a marketing point of view because if somebody likes a specific brand or franchise they are more likely to purchase the Monopoly board tied in with that franchise. They have had to move with the times by introducing items to the game such as the cash machine.

Inflation has also had an impact on Monopoly such as the modern version below that is in millions rather than hundreds.