Marketing

Price
See what else is on the market
If it will have micro-transactions
focus groups


Product
prototypes, decide on a platform
print the game




Promotion
pre-order bonuses
TV adverts, homepage, billboards




Place
sell the game in appropriate shops, game shops, supermarkets
advertise on appropriate billboards - cinemas, outside game shops

film poster

conventions of silent films

Movies began silent because the restriction on technology prevented them from having synchronised sound. The film makers had to tailor aspects of the film such as the acting - the actors had to show exaggerated body language to help the viewer understand what was happening on screen and what the character is feeling. To get around having no dialogue title cards were used. They didn't have the technology to overlap audio tracks or synchronise sound. 

the scene starts at 6.04

As in Journey To The Moon (Melies 1902) the shot types used are standard long shots throughout the film. The only shot that gives the appearance of a close-up is when the moon takes up the whole frame. It gives the illusion that the camera is zooming in, but I believe the technique used to film this scene is that the actor is walking towards the camera in a dark room. Having researched I can confirm that the actor is being pulled towards the camera on a chair. This was captured using an early form of stop-motion called substitution splicing.

A Trip To The Moon research source

Buster Keaton, a silent movie actor, who is famous for doing all his own stunts. This would not be possible in modern film making because of health and safety, risk assessments, insurance, and the actors ability to perform the stunts. Buster Keaton didn't have the luxury of multiple takes because most of the shots involve things getting destroyed, film is very expensive, the stunts are very dangerous. Well the stunt double would be out of the question because it would be harder to synch the shots and takes. You'd have to get someone who looked identical to the actor or the audience would start to wonder why he was different.

For my short film I decided to use standard shot-types such as mid-shots and long-shots because I looked into films of the time period that I set out to do, and liked an early spy film called Spione (Fritz Lang, 1928), which I decided to go with for the concept. Fritz Lang was very experimental as a film maker, but even with todays technology it's hard to replicate them  - such as the motorcycle shot at 0.30 in the clip below.

I added 1930's esq music during the editing process. I was originally going to compose my own music on Garageband but I decided to not do so because of a lack of ability to create music that would have been good enough and which also would have set up he atmosphere of the movie. I got the music from youtube which was in the "creative commons", the link is here. The music I have used is non-diegetic and similar to the music in Spione.

colour